BLUE OCEAN SHIFT is the indispensable and much anticipated follow up to Blue Ocean Strategy, the classic and global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. Whether you are a cash-strapped startup, nonprofit or a large, established company with bureaucratic obstacles, BLUE OCEAN SHIFT will show you how to move from red oceans crowded with competition to blue oceans of uncontested market space and explosive growth.
In 2005, world-renowned professors W. Chan Kim and Renée Mauborgne changed the international business landscape forever with their 100+ week international bestseller Blue Ocean Strategy, which would go on to sell more than 3.6 million copies, be translated into 44 different languages, and start a dynamic movement. Now, after another decade of extensive research, Kim and Mauborgne are ready to change the course of the conversation once again.
As leaders and managers around the world adopted their theory and began to radically rethink their business strategies, many found that they were stuck in a red ocean. They were unsure of how to start the process of moving to blue waters, which would often require getting the members of their team to buy into a concept that directly conflicted with the long-established rules of their industries. Entrepreneurs were looking for concrete steps and a systematic process they could follow to create and capture blue oceans at minimal risk.
In their just released New York Times, #1 Wall Street Journal, and USA Today Bestselling book, BLUE OCEAN SHIFT, Kim and Mauborgne meet this new challenge head-on by analyzing and comparing the successes and failures of blue ocean projects across the globe that have sprung out of the movement they began nearly 30 years ago. In a variety of sectors from business- to-customer and business-to-business, to public, nonprofit, and governments, Kim and Mauborgne developed a concise understanding of the process of new market creation and growth that unlocks people’s creativity as much as their confidence to act.
Mediante un enfoque sistemático de cinco pasos que incorpora perspectivas en la sicología humana para desarrollar la confianza en las personas y lograr su éxito, CAMBIO AL OCÉANO AZUL primero se propone ayudarle a encontrar el punto inicial correcto y crear el mejor equipo posible. A continuación, Kim y Mauborgne ofrecen herramientas de creación de mercados para ayudar a su empresa a entender mejor el lugar en que se encuentra y en qué dirección podría avanzar para capturar un nuevo crecimiento. Ellos le proporcionan ayuda para que usted reimagine los límites de su mercado y a desarrollar y elegir su "transición de océano azul". Finalmente, los autores muestran formas para realizar pruebas y eventualmente iniciar el CAMBIO AL OCÉANO AZUL más exitoso.
Al destacar lecciones comprobadas en la realidad, el CAMBIO AL OCÉANO AZUL es una lectura clave para líderes, gerentes, emprendedores y para todas las personas comprometidas con la creación de un futuro brillante, que permite empoderarlo para el éxito mientras se embarca en su propia travesía del océano azul.
En CAMBIO AL OCÉANO AZUL conocerá:
