Value Innovation is the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company. The concept of Value Innovation is developed by W. Chan Kim and Renée Mauborgne and is the cornerstone of market-creating strategy. Because value to buyers comes from the offering’s utility minus its price, and because value to the company is generated from the offering’s price minus its cost, value innovation is achieved only when the whole system of utility, price, and cost is aligned.
|Los ahorros en costos se realizan al eliminar y reducir los factores en los que una industria compite.|
|El valor del comprador sube al incrementar y crear elementos que la industria nunca ha ofrecido.|
© Chan Kim & Renée Mauborgne. All rights reserved.
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