Un ejercicio útil para un equipo gerencial corporativo en busca de un crecimiento rentable es trazar los portafolios actual y proyectado de la compañía en el Mapa de Pionero-Migrador-Colono creado por W. Chan Kim y Renée Mauborgne.
© Chan Kim & Renée Mauborgne. All rights reserved.
Settlers are defined as me-too businesses, migrators are business offerings better than most in the marketplace, and a company’s pioneers are the businesses that offer unprecedented value. These are a company’s blue ocean strategic moves, and are the most powerful sources of profitable growth. They are the only ones with a mass following of customers.
Get Blue Ocean Shift to learn the ins and outs of how to put this tool in practice. Try for free our Blue Ocean Studio™, an online collaborative workspace for applying the blue ocean tools in practice so you can get started today.
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Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. In their 2017 New York Times bestselling book, Blue Ocean Shift , Kim and Mauborgne share how to put these practical market-creating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process.
Learn and apply these tools and frameworks to execute successful blue ocean shifts using our fully interactive and guided platform Blue Ocean Studio™.
All analytic tools © Chan Kim & Renée Mauborgne. All rights reserved.