Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. In their 2017 New York Times bestselling book, Blue Ocean Shift, Kim and Mauborgne share how to put these practical market-creating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process.
Learn the tools and frameworks to execute successful blue ocean shifts through our online Blue Ocean Practical Introduction™ course. This online course is designed to show you how to create your blue ocean and make the competition irrelevant.
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