eLIBRARY

22Apr '13

From Crisis to Sustenance: Blue Oceans are Possible in the Era of Rapid Transformation

Wijesiri, L.
Daily Mirror,Sri Lanka

Have you ever wondered whether blue ocean strategy could offer a quick fix to your problems? Have you asked yourself if you can pursue a blue ocean strategy of your own? Read about common misconceptions of blue ocean strategy and how AirAsia was able to successfully create a blue ocean for itself.
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