eLIBRARY

12Nov '18

Blue Ocean Strategy and Shift Promote a Fresh Look at Innovation

Panasonic,Japan

During his November 2nd keynote address to a fully booked hall of business executives at Panasonic's Cross-Value Innovation Forum 2018 in Tokyo, management guru Chan Kim advises that to achieve high growth, organizations should focus on noncustomers and capture new markets instead of focusing on competing among crowds of challengers.
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