The Books

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.

Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth.

  • New York Times bestseller
  • #1 Wall Street Journal bestseller
  • USA Today bestseller
  • Los Angeles Times bestseller
  • Winner of the Best Strategy and Leadership book 2017 by 800CEO-Read
  • #1 business book of 2017 by Library Journal
  • “Best Business and Leadership Books of 2017” by Amazon
  • “One of the biggest books of the year” by Apple iBooks
  • Already being translated into 30 languages

Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 3.6 million copies.

It is being published in a record-breaking 46 languages and is a bestseller across five continents.

First published in 2005, it was updated and expanded with fresh content in 2015.

  • More than 3.6 million copies sold worldwide
  • A bestseller across five continents
  • Translated into 46 languages
  • “One of the bestselling business books of the century” – Financial Times
  • Blue Ocean Strategy is the most successful book on business master-planning” – The Economist
  • Featured on more than 300 bestseller lists across the globe
  • Thinkers50 Strategy Award for Best Business Book of the decade
  • The Fast Company Leadership Hall of Fame
  • Winner of the Carl S. Sloane Award for Excellence in Management Consulting
  • Selected as one of the 40 most influential books in the History of the People’s Republic of China (1949-2009) along with Adam Smith’s The Wealth of Nations.
New York Times Bestseller
Wall Street Journal 1# Bestseller
USA Today Bestseller
Bloomberg Businessweek Bestseller
Amazon Bestseller
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