Blue Ocean Leadership
Question & Answer

Kim & Mauborgne
Answer Your Questions Here

Here W. Chan Kim and Renée Mauborgne, the authors of Blue Ocean Strategy & Blue Ocean Shift, answer some of the most common questions they receive on blue ocean leadership from around the world. We hope these will be of interest to you too!

¿Se puede aplicar el liderazgo del océano azul a organizaciones pequeñas?

Kim & Mauborgne: Yes, definitely. Blue Ocean Leadership works equally for large, medium and small organizations. In fact, one of the strengths of blue ocean leadership is its scalability – […]

Conozca más

¿El proceso del liderazgo del océano azul requiere de una profunda convicción e identificación para que tenga éxito?

Kim & Mauborgne: For any strategic or organizational transformation to be implemented effectively, a deep buy in is a must. Without an intellectual and emotional understanding of the logic for […]

Conozca más

¿Cómo evalúan el desempeño del liderazgo del océano azul?

Kim & Mauborgne: First, there is no one single or generic formula for evaluating leadership performance. Depending on the market reality an organization faces, different organizations will have different criteria […]

Conozca más

¿El liderazgo del océano azul es realmente 'nuevo' en esencia?

Kim & Mauborgne: First, traditional leadership development programs and theories normally look at the supply side and focus on who leaders need to be. Factors they examine include values, qualities […]

Conozca más

¿Cómo se establecen los lazos entre una cierta actividad y un alto valor?

Kim & Mauborgne: First, through interviewing the heads of and subordinates of leaders at each management level, we can identify acts and activities that are critical to the specific market […]

Conozca más

¿Qué sucede cuando los líderes no son capaces de realizar las acciones esperadas?

Kim & Mauborgne: No change can happen without pain. Capabilities can be developed, but only when people feel there is a need to do so. The as-is leadership profiles help […]

Conozca más

¿Cómo se puede confiar en que los empleados no comprometidos ayuden a trazar el futuro de la compañía?

Kim & Mauborgne: There will always be some people who are disengaged with no intent to change. These are the people an organization may rightly be cautious to trust. That […]

Conozca más

¿De qué forma están ligadas las actividades de los líderes a sus mercados?

Kim & Mauborgne: By connecting to market realities, we mean that under blue ocean leadership the people who face market realities in an organization are asked for their direct input […]

Conozca más

¿Qué indicadores y esfuerzos se usan para sostener el liderazgo del océano azul?

Kim & Mauborgne: First off yes, the factors on the x-axis of the to-be leadership canvas tend to remain relatively stable. These factors are determined during the four-step blue ocean […]

Conozca más

¿Las herramientas de administración del cambio son las mismas que ofrecen en el libro de la Estrategia del Océano Azul?

Kim & Mauborgne: Yes, largely. In blue ocean strategy, tipping point leadership and fair process are two key frameworks that allow companies to build execution into strategy making and overcome […]

Conozca más

¿Cómo llevan a cabo las entrevistas de alto nivel con los empleados?

Kim & Mauborgne: The senior managers talk directly with employees. Typically, the team in charge of conducting interviews at the three management levels of senior, middle and frontline is composed […]

Conozca más

¿Quién crea los perfiles alternativos para un nivel dado?

Kim & Mauborgne: It is always done by a cross-functional group of senior managers chosen to lead the process. At the middle management level, they interview both the heads of […]

Conozca más

Do you have a question for Kim & Mauborgne?

We use cookies to ensure you get the best experience on our website and continuing implies your consent - Read our full cookie policy Okay, don’t show me again