CitizenM
Cofounder Michael Levie, explains how a blue ocean shift led the hotel chain to occupancy rates of 90% and the highest guest-ranking scores in the industry within ten years of opening their first hotel.
Blue Ocean Shifts
See examples of organizations that applied the blue ocean shift tools and process to successfully shift from red to blue oceans
Kimberly-Clark Brazil
Former CEO João Damato talks about how they stood out in the cut-throat toilet-paper industry.
Wawa
Former CEO and Chairman Howard Stoeckel talks about WaWa’s blue ocean shift to seize new growth in the retail industry.
World’s Bravest Orchestra
Conductor Paul MacAlindin talks about applying the blue ocean shift methodology to create the bravest orchestra in the world.
