Blue Ocean Shifts

See examples of organizations that applied the blue ocean shift tools and process to successfully shift from red to blue oceans


Cofounder Michael Levie, explains how a blue ocean shift led the hotel chain to occupancy rates of 90% and the highest guest-ranking scores in the industry within ten years of opening their first hotel.

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Kimberly-Clark Brazil

Former CEO João Damato talks about how they stood out in the cut-throat toilet-paper industry.

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Former CEO and Chairman Howard Stoeckel talks about WaWa’s blue ocean shift to seize new growth in the retail industry.

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World’s Bravest Orchestra

Conductor Paul MacAlindin talks about applying the blue ocean shift methodology to create the bravest orchestra in the world.

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