Liderazgo de Océano Azul

Blue Ocean Leadership was created by world-renowned professors Chan Kim and Renée Mauborgne. The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations.

De manera distinta a la mayor parte de la investigación en el campo del liderazgo que en gran medida se ha inspirado en la psicología y la ciencia del conocimiento, el liderazgo del océano azul desarrollado por Kim y Mauborgne recurre al campo de la estrategia para informar la práctica del liderazgo en negocios.

What is Blue Ocean Leadership?

Blue Ocean Leadership provides a systematic way to unlock the ocean of unrealized talent and energy in your organization fast and at low cost. It achieves this while conserving leaders’ most precious resource: TIME.

Blue Ocean Leadership in essence, can be thought of as a service that people in an organization either ‘BUY’ or ‘DON’T BUY’.

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Blue Ocean vs. Conventional Leadership Approaches

Conventional Leadership
Development Approaches

Liderazgo de Océano Azul

Focus on the values, qualities and behavioral styles Focus on acts and activities leaders need to undertake
Detached from market results people are expected to achieve Leaders’ actions closely connected to market realities
Focus mostly on the executive and senior levels Distribute leadership across three management levels
Extra time required for leadership practices High impact leadership acts and activities at low cost

Why you need Blue Ocean Leadership?


How Large is the Ocean
of Disengaged Employees?

In a Gallup study of 25,000 executives
and employees it was found that:

A mere 30% of US employees are engaged, committed to doing a good job.
50% of employees
merely put their time in.
And 20% are counterproductive, negatively infl uencing coworkers, missing days at work and driving customers away through poor service.
The 20% of counterproductive employees alone cost the USA economy about HALF A TRILLION a year – that’s an ocean of unrealized talent and energy waiting to be tapped.
Estimate the minimum annual benefit you can achieve by creating a step change in your leadership strength by applying Blue Ocean Leadership in your organization.

How to put Blue Ocean Leadership into practice?


Blue Ocean Leadership involves a four step process that allows leaders to gain a clear understanding of just what changes it would take to bring out the best in their people, while conserving their most precious resource: TIME
01 See your leadership reality.
02 Develop alternative
Leadership Profiles.
03 Select to-be Leadership Profiles.
04 Institionalize new leadership pratices.

A Case in Point

A British Retail Group (BRG) applied Blue Ocean Leadership to redefine what effectiveness meant for frontline, midlevel and senior leaders.

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