Learn blue ocean principles and concepts with our practical introduction course
Delivered via Blue Ocean Studio®, this practical introduction course will help you learn and apply Blue Ocean Shift concepts, tools and frameworks. Work through eleven interactive modules that include videos, assessments, case studies and resources, and get a certificate of completion.
Learn how to distinguish between conventional creativity and blue ocean creativity in a way that counts and makes a difference.
Learn how to shift your thinking towards a blue ocean perspective and understand the fundamental differences between red and blue oceans.
Learn how to focus on the big picture and visualize your strategy reality through the use of the As-Is Strategy Canvas.
Learn how to unlock value and create new demand by identifying pain points and removing them.
Learn how to apply the Three Tiers of Noncustomers to create new demand.
Learn how to explore potential blue oceans by re-examining the familiar from a new perspective through the Six Paths Framework.
Learn more about how to explore potential blue oceans by re-examining the familiar from a new perspective through the Six Paths Framework.
Learn how to create value for buyers at low cost through the Four Actions Framework.
Learn to formulate and communicate and your strategy effectively using the To-Be Strategy Canvas.
Learn how to create your own blue oceans with confidence by using all the tools and frameworks in the Blue Ocean Studio™.
Shift your perspective by applying blue ocean concepts and tools to solve existing problems, and identify opportunities to seize new growth.
To subscribe to the Blue Ocean 101™ course, you must subscribe to the full Blue Ocean Studio®. There are two options for an initial subscription to the Blue Ocean Studio®:
Your subscription will be renewed automatically based on your initial subscription. You may choose to change your plan to the following options:
Payments are always made in USD. If you have a card or bank account in non-USD currency, in most cases, your bank will automatically make the conversion.
To get full access to the course, you first need to register for an account (see button at the top of this page). You will then be taken to the main dashboard where you can subscribe in two ways:
If you already have an account with Blue Ocean Academy™, you can login to the dashboard and click:
Upon successful payment, you will receive a confirmation email from the payment gateway, STRIPE. You will also receive a confirmation email from firstname.lastname@example.org. Once you have made a successful payment, you will have access to all 11 modules of the course including the videos, cases, assessments, resources and the interactive Studio.
The course is designed to encourage self-directed learning at your own pace. But we recommend you spend at least one hour of learning a day over 14 days. This will give you the time you need to work on the course, and apply the concepts learned within the Studio to create your own blue oceans.