Learn

What are red and blue oceans?

What are red and blue oceans?

How can you shift your organization from red to blue oceans?

How can you shift your organization from red to blue oceans?

Apply

Blue Ocean Academy has everything you need to start applying blue ocean concepts and tools in practice

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Blue Ocean Academy - applying blue ocean concepts and tools in practice

Meet the Founders

W. Chan Kim &
Renée Mauborgne

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Founders W. Chan Kim & Renée Mauborgne

 

Get Inspired

Get the seminal books that challenged everything we knew about strategy and its execution

 

Blue Ocean Strategy book
  • More than 3.6 million copies sold worldwide
  • A bestseller across five continents
  • Translated into 46 languages
  • One of the bestselling business books of the century – Financial Times
Libro Cambio al Océano Azul
  • New York Times bestseller
  • #1 Wall Street Journal bestseller
  • USA Today bestseller
  • Los Angeles Times bestseller
  • Winner of the Best Strategy and Leadership book 2017

Teach

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class

Impact

Find out how blue ocean thinking is transforming individuals, companies and nations all around the world

Organize

Start a blue ocean competition or join the existing ones

Wisdom

Share some classic blue ocean quotes

Blog

Read what’s new or
contribute your own story

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Blue Ocean Blog