Learn

What are red and blue oceans?

What are red and blue oceans?

How can you shift your organization from red to blue oceans?

How can you shift your organization from red to blue oceans?

Apply

Blue Ocean Academy has everything you need to start applying blue ocean concepts and tools in practice

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Blue Ocean Academy has everything you need to start applying blue ocean concepts and tools in practice

Meet the Founders

W. Chan Kim &
Renée Mauborgne

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Meet the Founders: W. Chan Kim & Renée Mauborgne
Estrategia del Océano Azul
  • More than 3.6 million copies sold worldwide
  • A bestseller across five continents
  • Translated into 46 languages
  • One of the bestselling business books of the century – Financial Times
Cambio al Océano Azul
  • New York Times bestseller
  • #1 Wall Street Journal bestseller
  • USA Today bestseller
  • Los Angeles Times bestseller
  • Winner of the Best Strategy and Leadership book 2017

Teach

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class

Impact

Find out how blue ocean thinking is transforming individuals, companies and nations all around the world

Blog

Read what’s new or
contribute your own story

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Blue Ocean Blog