What are Red and Blue Oceans?
Why Shift from Red to Blue Oceans?
How to Shift from Red to Blue Oceans
Blue Ocean Tools & Process
Liderazgo de Océano Azul
Blue Ocean Examples
What We Stand For
Blue Ocean Global Network
Standing Apart From The Competition
Achieving Rapid, Profitable Growth
Creating A Leap In Value At Lower Costs
Shaping Industry Conditions In Your Favour
Sorry, your browser doesn’t support embedded videos.
What are red and blue oceans?
How can you
your organization from red to blue oceans?
Blue Ocean Academy has everything you need to start applying blue ocean concepts and tools in practice
Conozca a los autores
W. Chan Kim &
Get the seminal books that challenged everything we knew about strategy and its execution
More than 4 million copies sold worldwide
A bestseller across five continents
Translated into 46 languages
One of the bestselling business books of the century – Financial Times
New York Times
#1 Wall Street Journal
Los Angeles Times
Winner of the Best Strategy and Leadership book 2017
Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class
Find out how blue ocean thinking is transforming individuals, companies and nations all around the world
Start a blue ocean competition or join the existing ones
Share some classic blue ocean quotes
Read what’s new or
contribute your own story
Okay, don’t show me again